Issue #4

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It's that very special time of year—when both consumers and brands are at risk of undermining their better judgment in the frenzied kickoff of the holiday shopping season. In this month's partner editorial, Matthew Gartland offers some steps toward sanity so both brands and shoppers can find joy in the madness.

Black Friday: Steadiness In the Face of the Frenzy

By Matthew Gartland, Rocket Code Partner and COO

Today is Black Friday—that near-mystical of days when shopping is a full-contact sport, when dizzying deals lure customers to confuse spending with saving, and when time itself is warped by increasingly earlier start times and illusions of scarcity.

Yes, friends, Black Friday is madness.

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